To go along with the start of Warped Tour, As It Is released the second single, “The Stigma (Boys Don’t Cry),” from their upcoming album The Great Depression.
“This song and video tackle toxic masculinity, and the long overdue need to rebel and speak out against outdated ideals that to this day continue to threaten individuality, the band explained. “The eponymous ‘stigma’ is that sense of blemish and shame so often associated with showing and expressing emotion, that causes too many to hide who they are. It is totally acceptable to show feeling; it is real and human to do so, and not something that should be arbitrarily gendered and hidden from view. In these increasingly disconnected times, where empathy is seemingly on a decline at many levels of everyday modern life, it is vital to stand up against such outdated tropes.”
But wait, there’s more. The band also released the official music video for the anthemic song. Directors Josh Halling and Daniel Broadley touched on the project and bringing the concept to life.
“The message behind ‘The Stigma’ (Boys Don’t Cry)’ is one of equality, something that we are both massively behind. We wanted to blend both early 2000’s emo rock videos with modern cinematography. We had an amazing team of actors and supporting creatives with us on set who also shared our passion in bringing this concept to life. We hope you enjoy this video as much as we enjoyed creating it.”
As It Is will play the Vans Warped Tour all summer long from June 21 through Aug. 5. For tickets and more info, visit asitisofficial.com and vanswarpedtour.com.
Dates:
06/21 – Pomona, CA
06/22 – San Diego, CA
06/23 – Mountain View, CA
06/24 – Ventura, CA
06/28 – Phoenix, AZ
06/29 – Las Vegas, NV
06/30 – Salt Lake City, UT
07/01 – Denver, CO
07/03 – St. Louis, MO
07/05 – Bonner Springs, KS
07/06 – Dallas, TX
07/07 – San Antonio, TX
07/08 – Houston, TX
07/10 – Nashville, TN
07/12 – Virginia Beach, VA
07/13 – Camden, NJ
07/14 – Holmdel, NJ
07/15 – Hartford, CT
07/16 – Pittsburgh, PA
07/17 – Toronto, ON
07/18 – Cuyahoga Falls, OH
07/19 – Cincinnati, OH
07/20 – Detroit, MI
07/21 – Chicago, IL
07/22 – Minneapolis, MN
07/23 – Milwaukee, WI
07/24 – Indianapolis, IN
07/25 – Darien Center, NY
07/26 – Scranton, PA
07/27 – Mansfield, MA
07/28 – Wantagh, NY
07/29 – Columbia, MD
07/30 – Charlotte, NC
07/31 – Atlanta, GA
08/02 – Jacksonville, FL
08/03 – Orlando, FL
08/04 – Tampa, FL
08/05 – West Palm Beach, FL
